Bare essentials of safety

A New Zealand airline has come up with a novel way to make sure even the most
jaded and frequent flyers are paying close attention to the in-flight safety
briefing.

Air New Zealand, the country's national carrier, has made a safety video for
its domestic routes which shows a pilot and cabin crew dressed only in body
paint made to resemble their normal uniforms.

As the crew go through the motions, showing passengers what to do in the
event of an emergency, their private parts are obscured by well-placed oxygen
masks, life jackets, seat belts and luggage.

The 3-minute, 28-second "Bare essentials of safety" clip, and a similar
45-second television advertisment introduced six weeks ago, have had passengers
glued to their mini television sets.

A copy of the briefing, which comes complete with a cheerful soundtrack of
“Under My Skin,” by a New Zealand singer, Gin Wigmore, has been posted on
YouTube and has attracted more than two million hits.

It is not the first time Air New Zealand has used scantily-clad staff members
to grab attention. The gimmick was used in the airline's recent "nothing to
hide" marketing campaign for its low-priced fares, which featured staff,
including chief executive Rob Fyfe, adorned in only body paint made to look like
uniform.
[via]